Client
Faulsk Company Inc, Canada
Services
UX Research, Wireframing, UI Design
Date
12/5/2022 - 10/1/2023
Challanges
The primary challenge for this project was to redesign the Fashion Nova e-commerce website to improve user experience, enhance conversions, and align with the brand's evolving identity. Some specific challenges included:
- Outdated design: The existing website had a dated and cluttered design, making it difficult for users to navigate and find products.
- Poor mobile responsiveness: The website was not optimized for mobile devices, leading to a poor user experience for a significant portion of the target audience.
- Low conversion rates: The website was struggling to convert visitors into customers, indicating a need for improvements in the checkout process and overall user journey.
Solutions
To address these challenges, we implemented the following solutions:
- Modern, responsive design: We created a clean and intuitive website design that was fully responsive across all devices, ensuring a consistent and enjoyable user experience.
- Enhanced product navigation: We reorganized the product categories and implemented a robust search functionality to make it easier for users to find what they were looking for.
- Simplified checkout process: We streamlined the checkout process by reducing the number of required fields and offering multiple payment options.
- A/B testing: We conducted A/B testing to optimize various elements of the website, such as button placement, color schemes, and call-to-action messaging.
